When Jason Weaver attended BYU-Idaho he took a class requiring him to spend his own money to create and advertise a business. Weaver broke even that semester selling HDMI cables, but felt the fear of having his own money on the line. Today, 10 years removed from college life, Weaver has found a career in freelance marketing, this time helping other people put their money on the line.
Weaver considers his business a lifestyle business, one that consists of consultant work, giving back to BYU-Idaho through internships for its students, and promotional opportunities. Part of that promotional work included writing a book.
Fix Marketer was written over a 6-month span, laid out simply enough for even business owners with zero previous marketing knowledge to understand. It also includes information you would never otherwise think about, including the suggestion that 4.2-4.5 stars may be the most believable rating range for a business.
“It’s only 170 pages because I wanted to respect people’s time,” Weaver said. “You can go down the rabbit hole, but I wanted to make it simple for people, get rid of all that marketing jargon that confuses people.”
The book introduces a 7-step plan for a 10x marketing return on investment with 7 online marketing techniques that Weaver believes will set business owners apart from the competition. Everyone may have a Facebook page, but not everyone asks customers to leave reviews on Google, and then responds to each review written.
Weaver emphasizes in the book that its purpose relates to local businesses, and not as much to people selling primarily on Amazon.
“I don’t like to over promise, under deliver,” Weaver said. “I say 10x. If you’re not doing any marketing and you start doing some marketing and you can’t increase your business by 10x, I feel like you’re doing a really bad job marketing.”
Not enough time to read an entire book? The end of the book includes a 1-page marketing plan, giving you a condensed version of what you need to know.
If you finish the book with more questions, Weaver offers free, 30-minutes consulting sessions to discuss an aspect from the book. Access the book’s website at fixmarketer.com.
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