October 7, 2010
September 2010: American Monument
Memorable Service
By Mary Sturgill
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American Monument’s customer service is etched in stone, and their unique artwork proves it. The company’s current owner and president, Devin Taylor, bought the company about four years ago and has since made certain that his monuments are the best quality—as well as the best represented—throughout the four-state region the company serves.

Since purchasing the company, Taylor has chiseled that mission statement into the very foundation on which his employees and the customers stand. Whether it’s the office in Idaho Falls, or a representative visiting the home, the goal is to provide personalized care and service.

“It’s just what this owner believes in, and so do we,” notes monument designer Michelle Havens. “It’s inspiring to work for a company that really puts their money where their mouth is to make sure the customer is satisfied. So when you come in here, we spend as much time as you need to help you choose the right artwork for your family member.”

Sometimes that’s 10 minutes. Sometimes it’s three hours. It all depends on the customer.

Recently, a very prominent family from our area took about 30 minutes to personally visit with Devin face-to-face about their purchasing experience with American Monument.

“They have many employees, and wanted to know the American Monument secret to why our business model...is the same message by every employee they spoke to through the entire experience,” Taylor said. The answer is not simple, he added, but it’s is true—the economic correction that the country has gone through provided American Monument with the greatest, most passionate, driven applicants to choose from.

“We have grown from eight employees to almost 40 employees in the past three years,” he said. “This remarkable group of employees is united in delivering our mission statement to every customer no matter what the type of monument is purchased.” 

Obviously, it is vital that customers recognize the commitment that goes into the creation of a monument, especially due to the reason behind it, which is often the loss of a loved one.

“This monument is permanent and speaks to whom someone is as a person,” Tayler said. Each monument is also a calling card for the company and Taylor says he wants it to be one of which the entire organization can be proud. 

“Some people come in and know exactly what they want and some people come in and they have no clue,” Haven said. “It’s my job to help them figure out the best way to honor their loved one in a meaningful way.”

That’s where the artists come in.

In today’s high-tech world of mass production and unexceptional workmanship, it is rare to find a company which is still using time-tested and honored techniques to produce personalized, exceptional-quality monuments—hand-drawn, shaped and carved. American Monument’s core group of Artisans and granite production experts has been with the company for over 75 combined years. 

“You can tell our artwork. We’re not cookie cutter,” says Idaho Falls store manager Joanne Brooks. “We don’t give you a book and say, ‘Look at this and pick something.’  We really want to help you create something unique and personal.”


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