If you are
looking for Jewelry, cameras or electronics with the quality you want, you
don’t have to travel far. You just have
to go to Farr’s. And it’s been that way
for over 50 years. Dirk Farr’s family
opened the store in 1960 with jewelry and appliances. So you can bet they’ve
seen the ups and downs in the economy and they’ve seen other businesses come
and go. So, what’s the difference between Farr’s and the others? “It’s because of the long-time customers,” says
Dirk, that Farr’s is able to weather the storms, that and “we give a quality
product at a fair price.”
Farr’s is
known for its jewelry. They have the
largest selection and variety of wedding sets in the area. So whatever your price range, Farr’s is sure
to have what you want or is able to order it.
The sales staff is educated and ready to teach you about the four C’s,
the most important thing when buying that ring. They want you to know what you
are getting and will help you get the best quality for your budget. Farr’s buys
their settings direct from the manufactures. They hand-pick every diamond from
one of the largest exporters in Israel.
Their in-store jeweler is on hand to help you create the look you want. But
Farr’s is just not all about engagement rings.
Whatever the occasion, I am sure you will be able to find just the right
special something for that special someone.
From anniversary bands to necklaces the long-time employees will help
you make the right choice.
I’m sure
you have seen their motto on a billboard or heard it in an ad; “Farr better
quality at a Farr better price.” Overall
Dirk says, “We give our customers a better value. Quality for quality we’ll save people
money.” They watch the competitor’s
prices and will match them if they don’t already beat them. But price is not
the most important thing, that’s why the sales staff begins by talking to
customers up front to get to the heart of what they really want. They ask questions like, “What would you like
to use it for, what do you expect to get out of it and what do you expect for
performance.” You won’t feel any of the high-pressure sales tactics you might
experience other places. The questions
are to help the sales staff help you make the right decision for what you
want. “We believe that the more our
customer knows, the more they will buy from us,” Says Dirk.
They
started with jewelry and small appliances and now Farr’s is the largest Nikon
dealer in the area. The reason for that is the camera sales staff knows its
business and uses that knowledge to fit you with the perfect shutter bug setup
and teaches you how to use it if you need them to. Warrantees on cameras and
electronics vary with the manufacturer, but Farr’s has a 30-day return policy
as part of their customer service package.
In the
beginning, Farr’s had a selection of electronics to get foot traffic for the jewelry
but they don’t have to rely on that anymore. Their quality products and
customer service keeps customers coming back. Farr’s is now serving the grandchildren
of original customers. And their goal
for the future, Dirk says, “We want to be their family jeweler for generations
to come.”
