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January 4, 2010
KIFI Local News 8 beats 20 year record
Results for November sweeps for local television
KIFI News Group, continues its ratings dominance in November Sweeps – earning a 58 In-Market Share for its News at 10 – the highest in-market share during November Ratings in two-decades, according to Nielsen Media Research. KIFI’s closest competitor at 10 delivered an 18 In-Market Share – a 40-point difference.
Not only did KIFI Local News 8 break an historic in-market share record for its late local news, it remains the most-watched local news station in all of eastern Idaho and western Wyoming.
KIFI News Group General Manager, Mark Danielson says, “We are humbled by the trust viewers in eastern Idaho and western Wyoming have in our local news station. Our company continues to make constant incremental improvements in all areas of our local broadcast and that investment continues to pay off with dominant ratings. My team will continue to work hard to live up to the high expectations of the communities which we serve each and every day.”
KIFI continues its position as the leading local news station weekday mornings 5 to 7 a.m. with more than 47% of all local news viewers choosing KIFI Local News 8 in the morning. KIFI News @ Noon has been #1 since it debuted in September of 2008, early evening newscasts continue KIFI’s dominance: Local news 8 at 5 delivered a 51 in-market audience share, Local News 8 at 6 a 50 in-market share, Local News 8 at 10pm a 58 in-market share, and Local News 8 Newsline and Sportsline at 10:30 each deliver more viewers than both of its competitors combined! Weekend newscasts were equally dominant for KIFI, with a large gap between KIFI and its competitors.
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