Magic for the Palate

Abracadabra’s Breakfast and Bistro

Published online: Mar 27, 2017 Dining Nikki Siegel
Viewed 2511 time(s)

The property at 2040 Channing Way has seen restaurants come and go, but its newest tenant, Abracadabra’s Breakfast and Bistro, seems like it is here to stay.

“I’ve been driving past this location for the past year and couldn’t figure out how such a prime location wasn’t doing any business,” said Josh Swain, Abracadabra’s co-owner.

 A friend suggested Swain create a breakfast joint, and although initially apprehensive, Swain was soon convinced that this was the answer he had been searching for.

 “I enjoy cooking breakfast,” Swain said. “It’s a lot of fun and there are a lot of items I’ve wanted to do over the years.” 

When Abracadabra’s opened in October 2015 after three months of menu planning and light remodeling, they simply flicked on the “open” sign and waited to see what would happen.

“December is when people found us, and the doors were kind of blown off,” Swain said.  “We let the food do our speaking for us.”

Abracadabra’s serves a variety of sandwiches and classic breakfast foods with original twists.  Unlike many restaurants in the area, Abracadabra’s closes 3 p.m. daily, emphasizing its focus on breakfast and brunch.

After just two months of being open, Abracadabra’s had over 70 reviews on Facebook with the majority giving 5-star ratings, complimenting both the food and the service.

“We went to Abracadabra’s yesterday,” wrote one reviewer on Facebook.  “There were nine of us and we each got something different.  Every single one of us absolutely loved our food.”


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